Saturday, November 20, 2010

The Mystery of ONE 7 MOVIES

Four DVDs were recently announced coming from a new company--One 7 Movies--SCANDALOUS GILDA, ALIEN FROM THE DEEP, CHINESE KAMASUTRA, THE SINS OF MADAME BOVARY. All Italian films or, in the case of THE SINS OF MADAME BOVARY, partially Italian. The cover design replicated Mya's, as did the policy of offering Italian audio but no English subtitles for the Italian audio if an English audio track was present. So what's going on? The official word from Mya was "no comment," but a sheet from distributor CAV that came with the review mailings of SCANDALOUS GILDA indicated a Mya connection:

It is our privilege to introduce a new label to the U.S. marketplace. One that builds upon the best traditions of Italian and European cinema, and is certain to gain cult status in the states quickly.

One 7 Movies was founded by one of the original partners of Mya Communications and No Shame Films. Expect the most classic, the most cutting edge, and the most sought after comedies, thrillers, science fiction epics, erotica, and much more...

All films have been beautifully transfered [sic] from original vault materials, and sleeve art design is eye-catching to say the least.

[Hat-tip: Matt Bauer at AVManiacs]

So there you have it, if that explains anything really. These days there seems to be more and more mystery behind the upstart companies bringing out foreign cult DVDs. I expect the "original vault materials" will be PAL DVDs. Ah, well....

Oh, and these are priced $5 to $10 more than the already high-priced Mya DVDs (whose newer releases had a price reduction to $19.95). The One 7 DVDs will be going for $29.95, unless you find a cheaper online retailer.


  1. The pricing seems ridiculously high, especially if they're going to follow Mya's policy of barebones DVD releases. I certainly hope this doesn't mean the end of Mya - their DVDs are certainly variable in quality but they've released some great stuff.

  2. That is a really STEEP price in a very tense DVD market! Who is buying this day and age DVD's at that price???